Amazon SEO services

Understand How Amazon Search Works

Like Google, Amazon evaluates the search results through its algorithm, which again involves a plethora of factors.

The underlying search engine is called A9. The algorithm employs multiple parameters to compute the relevancy of millions of products stored in its database with the search queries entered by the users.

Before we get into the various tactics to optimize your Amazon product listings, you need to have a basic understanding of how Amazon search works.

This usually includes the Amazon search results page, the different categories on the search result page, sponsored products, and search filters.

1.Amazon’s Search Result Page

The Amazon Seller Central has a comprehensive system for categorizing its products. Check out this comprehensive guide to know more about Amazon seller central.

When a user or buyer or shopper (however, you call it) searches for something on Amazon, there are two ways the products are displayed on the result page.

• List View: This layout type features about 15 – 16 products on every result page.
• Gallery View: This layout type has about 24 – 25 products on every result page.

2.Amazon’s Sponsored Products

Another imperative category in Amazon’s search results is the Sponsored Products. They can be seen in different pages scattered at different places. Typically, the sponsored product results are seen on the top part of a product page or sometimes be combined with the organic results. Along with the right keyword bidding strategies, you will have to optimize the sponsored product listings for Amazon SEO too. By following the right Amazon SEO strategies and PPC campaigns, your product will be listed on the first Page of the sponsored products.

3.Amazon’s Search Filters

Then, on the left-hand side, you will have filter fields. There are various filters like product category, seller rating, shipment method, brand, color, product condition, etc. Amazon’s algorithms are smart.

They are designed in a way to understand if a product is black or brown, provided that it is mentioned in the product listing copy. Only when this piece of information is included in the listing copy, it qualifies the product to be displayed in the subset of the filter query. No wonder, an “optimized listing” plays a key role.

Learn About Amazon Search Engine Ranking

The Amazon Sales Rank is an inverse ranking system. This means that a product generating the worst sales ranks last whereas a product making the best sales ranks on the top.

While many Amazon users and experts are still trying to conclude what determines the sales rankings, there are three important things every seller on Amazon should remember:

• Like Google, even Amazon features a search engine. This means that there is SEO too.
• Potential buyers will certainly look for your product before finding it amongst other similar products. This is when improving your product’s visibility becomes crucial. This is exactly where Amazon SEO comes in. With right Amazon SEO strategies, not only does it improve your rankings but also calls for greater sales.
• Just as you are searching for a definitive Amazon SEO guide, your competitors are doing the same. So, it is high time that you start implementing the SEO strategies immediately.

Every Amazon seller knows the prominence of its search engine and how appearing higher on the results page is crucial for a successful business. Products that do not come on the first page of the search results will never be seen by potential buyers. Adding to this, some shoppers never see after the top three listings.

This literally means that a majority of trade is done via the first page, most of which is focused on the top three product listings.